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Terms of Service

Last updated: November 11, 2026

The Crealm Terms of Service, Fair Use Policy, Acceptable Use and Messaging Policy and SMS Terms together form one agreement.

These Terms of Service (the "Terms") are a binding agreement between Crealm Co., a Michigan corporation ("Crealm," "we," "us" or "our"), and the business or individual that creates an account or uses the Services ("Customer" or "you"). By creating an account, checking the acceptance box, or using the Services, you agree to these Terms and to the Fair Use Policy, Acceptable Use and Messaging Policy, Privacy Policy and SMS Terms, which are part of these Terms.

SECTION 18 CONTAINS A BINDING ARBITRATION AGREEMENT AND A WAIVER OF CLASS ACTIONS AND JURY TRIALS. PLEASE READ IT CAREFULLY.

1. Eligibility and business use

a. The Services are for business and professional use only, not for personal, family or household purposes. You must be at least 18 years old.

b. If you accept these Terms for a company or other entity, you represent that you have authority to bind it, and "Customer" means that entity.

c. You must provide accurate, current and complete information, including your legal business name, business address, tax identification number (EIN) where required, and contact details, and keep it up to date.

2. The Services

a. "Services" means Crealm's customer relationship management software, websites, mobile web and applications, communications features (including voice calling, SMS and MMS messaging, phone numbers, call recording, transcription and voicemail), artificial intelligence ("AI") features, integrations, APIs and related support.

b. Release phases. Crealm is offered in phases. The Alpha phase includes the CRM only. Calling, texting and other communications features become available at the Beta phase, when Crealm makes the phone system generally available. Crealm does not guarantee any release date.

c. Roadmap. Descriptions of planned or "coming soon" features are statements of current intent, not commitments. Your purchase is not contingent on the delivery of any future feature or functionality, or on any oral or written public comments by Crealm about future features.

d. Pre-release features. Features labeled alpha, beta, preview or similar are provided "as is," may contain errors, and may be changed or discontinued at any time.

e. Crealm may modify, add or remove features of the Services. If a change materially reduces core functionality of your paid plan, we will notify you in advance where reasonably possible.

3. Accounts and users

a. Each paid seat permits one named individual ("User") to access the Services. Seats may not be shared. Ops Users have limited permissions as described on the pricing page.

b. You are responsible for all activity under your account and by your Users, and for keeping credentials secure. Notify us promptly at support@thecrealm.com of any unauthorized access.

c. Verification and registration. You authorize Crealm and its carriers and service providers to verify your identity and business information, and to submit it to The Campaign Registry, telecommunications carriers, Telnyx and other providers for brand registration, campaign registration, toll-free verification, STIR/SHAKEN attestation and similar programs. Crealm is not responsible if any registration is delayed, restricted or denied.

4. Plans, founding pricing and add-ons

a. Plans. Plans, included seats, included lines and seat limits are listed on the pricing page at the time of purchase. The Starter plan allows up to 4 seats, the Professional plan up to 10 seats, and the Brokerage-Enterprise plan starts at 15 seats.

b. Founding pricing. Customers who subscribe during the Alpha or Beta phase receive a founding price ("Founding Price") for the base subscription fee of the plan tier they are on (the "Tier"). The Founding Price will not increase for as long as your subscription stays continuously active and paid, subject to Sections 4(c) and 5(e). Alpha subscribers pay the Alpha price for their first 12 months, then their Beta Founding Price for that Tier.

c. Tier changes. During the first 12 months after your original subscription start date, you may change Tiers and receive the Founding Price for the new Tier. After those 12 months, your Founding Price applies only to the Tier you are on at that time. If you move to a different Tier after the 12-month window, the new Tier is billed at Crealm's then-current standard price, and your Founding Price ends.

d. Alpha founder benefit. Alpha subscribers receive one additional full User seat and one Line, including one phone number, at no charge for as long as their founding subscription stays continuously active and paid. The Line becomes available when the phone system launches and is subject to the Fair Use Policy. This benefit is non-transferable and has no cash value.

e. Add-ons are not price-locked. The Founding Price covers only the base subscription fee for your Tier. Everything else is billed at Crealm's then-current market rates, which may change on 30 days' notice. This includes additional seats, Ops Users, Lines, phone numbers, AI credit packs, usage beyond the Fair Use Policy, skip tracing, direct mail, onboarding, white-label and any other add-on.

f. Pass-through fees. Carrier fees, registration fees (including 10DLC brand and campaign fees), regulatory recovery fees and similar third-party charges may be passed through to you.

g. Taxes. Prices exclude taxes. You are responsible for all applicable sales, use, telecommunications, 911 and other taxes and surcharges, except taxes on Crealm's income.

h. No free trial. Crealm does not offer free trials. Promotions, coupons and affiliate discounts do not apply to annual plans or Founding Prices unless Crealm says so in writing.

5. Billing, automatic renewal and cancellation

a. Automatic renewal. YOUR SUBSCRIPTION RENEWS AUTOMATICALLY at the end of each billing period (monthly or annual) for the same period, at the price then applicable to your plan, until you cancel. By subscribing, you authorize Crealm and its payment processor to charge your payment method for each renewal and for add-ons and usage, without further authorization.

b. Billing date. You are billed in advance on the same calendar day each period as your original subscription start date. Seats, Lines and other add-ons added mid-period are prorated to your next billing date.

c. Annual plans. Annual plans are billed as one prepayment. For annual plans, we will email a renewal reminder at least 15 and no more than 45 days before renewal, stating the renewal date, price and how to cancel.

d. Cancellation. You may cancel at any time online in Settings > Billing, or by emailing support@thecrealm.com. Cancellation takes effect at the end of the current billing period. You keep access until then.

e. Failed payments. If a payment fails, you have a 5-day grace period to update your payment method. If payment is not received by the end of the grace period, Crealm may suspend or cancel your subscription. Cancellation for non-payment permanently ends any Founding Price and Alpha founder benefit. Reactivated accounts are billed at then-current standard prices.

f. Refunds. Except where required by law, all fees are non-refundable, including annual prepayments, partial periods, unused seats and unused usage. Cancelling does not entitle you to a refund for the remaining term.

g. Price changes. Prices not protected by a Founding Price may change on 30 days' notice. The change takes effect at your next renewal.

h. Billing disputes. You must notify us of any billing dispute within 60 days of the charge. You agree to contact us and try to resolve a billing issue before filing a chargeback. Crealm may suspend accounts with open chargebacks.

6. Communications services

a. Carriers. Communications features are provided through third-party carriers and providers, including Telnyx. Their availability, quality and delivery depend on those providers and on carrier networks outside Crealm's control.

b. Lines. A "Line" allows one active call at a time. Dialing several numbers at once (for example, double- or triple-line dialing) requires one Line for each simultaneous call.

c. Unlimited calling and texting. Plans that include "unlimited" calling and texting are subject to the Fair Use Policy, which sets monthly allowances and prohibited usage. Usage beyond the Fair Use Policy may be throttled, limited or billed at market rates as described there.

d. Phone numbers. Phone numbers are assigned to you for use with the Services, but you do not own them. Each Line includes one number; additional numbers can be purchased, up to 5 numbers per Line. Numbers may be reclaimed if unused for 90 days, if your account is cancelled or suspended, or if a carrier or regulator requires it. If your account is in good standing and the law allows, you may request to port a number out before cancellation. After cancellation, numbers may be released after 30 days.

e. Caller ID. You must use accurate caller ID that identifies you or your business. Spoofing or altering caller ID to mislead, defraud or cause harm is prohibited.

f. No guaranteed delivery. Carriers may filter, block, delay or label calls and messages. Crealm does not guarantee that any call connects or that any message is delivered, and carriers are not liable for delayed or undelivered messages.

g. Emergency calling (911). UNLESS CREALM EXPRESSLY ENABLES 911 FOR A SPECIFIC NUMBER IN WRITING, THE SERVICES DO NOT SUPPORT 911 OR OTHER EMERGENCY CALLS. The Services are not a replacement for a traditional phone line. You must keep an alternative way to reach emergency services and must tell all Users about this limitation. If 911 is enabled for a number, it depends on internet and power and on your registering and updating an accurate address, and it may not work in some situations. Crealm is not liable for any inability to reach emergency services.

h. Call recording and transcription. Crealm provides tools to record and transcribe calls. You are solely responsible for giving all notices and getting all consents required by federal and state law before recording, including in states that require consent from every party to a call. Recordings and transcripts are kept and automatically deleted according to the retention settings in the Services.

i. Carrier and regulatory actions. Crealm may immediately suspend or limit communications features if a carrier, Telnyx, a regulator or law enforcement requests it; if we receive complaints, traceback requests or spam flags; or if opt-out, complaint or short-call rates suggest a violation.

7. Your compliance responsibilities

a. You are the sender and caller. For all calls, messages, emails and mail sent through the Services, you (not Crealm) are the sender, caller and initiator. You decide whom to contact, when and with what content.

b. Laws you must follow. You are solely responsible for complying with all laws that apply to your use of the Services. These include:

  • the Telephone Consumer Protection Act and FCC rules;
  • the Telemarketing Sales Rule;
  • the CAN-SPAM Act and the Truth in Caller ID Act;
  • state telemarketing, "mini-TCPA" and anti-spam laws, including those in Florida, Oklahoma, Maryland and Washington;
  • state calling-hour, frequency and registration requirements;
  • the National Do Not Call Registry, state Do Not Call lists and your own internal Do Not Call list;
  • call recording and consent laws;
  • real estate licensing and advertising laws, fair housing laws and RESPA;
  • privacy and data security laws; and
  • industry standards, including CTIA guidelines and carrier codes of conduct.

c. Consent records. You must obtain and keep records of all consents required to contact each person, and provide them to Crealm within 5 business days of request.

d. Compliance tools are aids only. Do Not Call checks, quiet-hour settings, opt-out handling, consent fields and similar features are tools to help you. They do not guarantee compliance, and Crealm does not provide legal advice.

8. Acceptable use

You must follow the Acceptable Use and Messaging Policy. You may not resell, sublicense or provide the Services to third parties (except under a written white-label agreement), reverse engineer the Services, bypass usage limits or security, scrape the Services, or use them to build a competing product.

9. AI features

a. AI features, including summaries, suggestions, lead scoring and the Crealm AI assistant, may produce inaccurate or incomplete output. You must review AI output before relying on it. AI output is not legal, financial, tax or real estate advice.

b. AI features may use third-party AI providers. AI usage is drawn from a usage pool for each subscription; additional AI credits are add-ons.

c. If you connect third-party AI tools (such as Claude or ChatGPT) to your Crealm data, you authorize the transfer of that data to those tools, and their terms govern it.

10. Customer data

a. Ownership. You own the data you and your Users enter, upload, import or generate in the Services ("Customer Data"), including contacts, leads, messages, recordings and documents.

b. License to Crealm. You grant Crealm a worldwide, non-exclusive license to host, copy, process, transmit and display Customer Data to provide, secure, support and improve the Services and to comply with law. Crealm may create and use de-identified, aggregated data that does not identify you or any individual.

c. Your rights to the data. You represent that you have all rights, notices and consents needed to upload and use Customer Data with the Services, including data from list providers, skip tracing services and other third parties.

d. Export and deletion. You may export Customer Data while your account is active. After cancellation or termination, Crealm will keep Customer Data for 30 days for export and may then delete it, except where law requires us to keep it.

e. Crealm's handling of personal information is described in the Privacy Policy.

11. Third-party services

The Services may connect with third-party products, including Telnyx, Stripe, Google, Microsoft, QuickBooks, Xero and AI providers. Your use of them is governed by their terms. Crealm is not responsible for third-party services, and they may change or stop working with the Services at any time.

12. Intellectual property and feedback

Crealm and its licensors own the Services and all related software, designs, trademarks and content. These Terms grant you a limited, non-exclusive, non-transferable right to use the Services during your subscription. If you send suggestions or feedback, Crealm may use them without restriction or payment to you.

13. Confidentiality

Each party will protect the other's non-public information marked or reasonably understood as confidential, and use it only to perform under these Terms. This does not apply to information that is public, already known, independently developed or lawfully received from a third party.

14. Suspension and termination

a. Crealm may suspend or terminate your account, in whole or in part, immediately and without refund if you breach these Terms or any policy, fail to pay, create legal, regulatory or carrier risk, or if required by law or a carrier.

b. You may terminate by cancelling as described in Section 5(d).

c. Sections that by their nature should survive termination will survive, including Sections 4(f), 4(g), 5(f), 7, 10, 12, 13, and 15 through 21.

15. Disclaimer of warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, CREALM DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT. CREALM DOES NOT WARRANT THAT THE SERVICES WILL BE UNINTERRUPTED, ERROR-FREE OR SECURE, THAT ANY CALL OR MESSAGE WILL BE CONNECTED OR DELIVERED, THAT AI OUTPUT WILL BE ACCURATE, OR THAT USE OF THE SERVICES WILL MAKE YOU COMPLIANT WITH ANY LAW.

16. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW: (A) CREALM WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DEALS, COMMISSIONS, DATA OR GOODWILL, EVEN IF ADVISED OF THEIR POSSIBILITY; AND (B) CREALM'S TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE AMOUNT YOU PAID CREALM IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. THESE LIMITS APPLY TO ALL THEORIES OF LIABILITY AND EVEN IF A REMEDY FAILS OF ITS ESSENTIAL PURPOSE.

17. Indemnification

You will defend, indemnify and hold harmless Crealm, its parent and affiliates, and their officers, directors, shareholders, employees, contractors and agents from all claims, demands, fines, penalties, damages, losses, settlements, costs and expenses (including reasonable attorneys' fees) arising from or related to:

  • any call, message, email, mail or other communication sent or made through your account, including claims under the TCPA, Telemarketing Sales Rule, state telemarketing and mini-TCPA laws, Do Not Call rules and call recording laws;
  • Customer Data, including your right to use it;
  • your or your Users' use of the Services or breach of these Terms or any policy; and
  • your violation of any law or third-party right.

Crealm may control the defense of any claim at your expense, and you may not settle a claim that imposes obligations on Crealm without its written consent.

18. Dispute resolution, arbitration and class action waiver

a. Informal resolution. Before starting any claim, the party with the dispute must send written notice describing it. The parties will try in good faith to resolve it for 30 days.

b. Binding arbitration. Any dispute that is not resolved informally, arising out of or relating to these Terms or the Services, will be resolved by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, before one arbitrator. The arbitration will take place in Michigan, or by video, at Crealm's election. The Federal Arbitration Act governs this Section. Judgment on the award may be entered in any court with jurisdiction.

c. Exceptions. Either party may bring an individual claim in small claims court, and either party may seek injunctive relief in court to protect its intellectual property, confidential information or the security of the Services. Crealm may also bring claims in court to collect unpaid fees.

d. Class action and jury waiver. CLAIMS MAY BE BROUGHT ONLY IN AN INDIVIDUAL CAPACITY, NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS, COLLECTIVE, CONSOLIDATED OR REPRESENTATIVE PROCEEDING. EACH PARTY WAIVES ANY RIGHT TO A JURY TRIAL.

e. Time limit. Any claim against Crealm must be brought within one (1) year after it arises, or it is permanently barred, to the extent the law allows.

19. Governing law and venue

These Terms are governed by the laws of the State of Michigan and applicable federal law, without regard to conflict-of-law rules. Subject to Section 18, the state and federal courts located in Michigan have exclusive jurisdiction, and each party consents to them.

20. State-specific provisions

a. Nothing in these Terms limits any right or remedy that cannot be waived or limited under applicable state law. Each provision applies only to the maximum extent permitted in your state. If a provision cannot be enforced as written in your state, it will be enforced to the greatest extent allowed and the rest of these Terms remain in effect.

b. New Jersey. If you are located in New Jersey, the disclaimers and limitations of Sections 15 through 17 apply only to the extent permitted by New Jersey law, and nothing in these Terms limits rights under the New Jersey Truth-in-Consumer Contract, Warranty and Notice Act.

c. California. California residents may contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, or by phone at (800) 952-5210.

21. General

a. Changes to these Terms. Crealm may update these Terms. We will post the updated Terms with a new effective date and, for material changes, notify you by email or in the Services at least 30 days before they take effect. Continued use after the effective date means you accept the changes. No update will increase a Founding Price.

b. Electronic communications. You consent to receive notices, agreements and disclosures electronically, by email to your account address or in the Services, and agree that they satisfy any requirement that they be in writing.

c. Assignment. You may not assign these Terms without Crealm's written consent. Crealm may assign these Terms without consent, including in a merger, acquisition, reorganization or sale of assets.

d. Force majeure. Crealm is not liable for delays or failures caused by events beyond its reasonable control, including carrier or network outages, provider failures, natural disasters, cyberattacks, labor disputes and acts of government.

e. Entire agreement. These Terms, the policies referenced in them and any order form or written agreement signed by Crealm are the entire agreement between the parties about the Services. Any conflicting terms in your purchase orders or other documents do not apply.

f. Other terms. If any provision is held unenforceable, the rest remain in effect. Failure to enforce a provision is not a waiver. The parties are independent contractors. Headings are for convenience only.

g. Contact. Crealm Co. Email: support@thecrealm.com. Phone: (405) 544-2344.