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Acceptable Use and Messaging Policy

Last updated: November 11, 2026

This policy is part of the Crealm Terms of Service. It applies to all Users and all use of the Services, including calls, SMS, MMS, voicemail, email and direct mail. Violations may lead to immediate suspension or termination.

1. Consent for text messages

  • You may send SMS or MMS messages only to people who have given you prior express consent to receive them. Marketing messages require prior express written consent, as defined by the TCPA.
  • Consent must be specific to your business and cannot be transferred, sold, rented or shared between businesses.
  • You may not text phone numbers from purchased, rented, appended, skip-traced or scraped lists, or numbers gathered from public records or websites, unless each person gave you consent directly.
  • Consent to receive messages may not be a condition of purchasing any property, product or service.
  • You must keep records of each consent (date, time, source, method and the language shown) for at least four (4) years and provide them to Crealm on request.

2. Message content requirements

  • Identify your business by name in the first message to each recipient, and periodically after that.
  • Your opt-in process must disclose your business name, the type and frequency of messages, that message and data rates may apply, how to opt out (reply STOP) and how to get help (reply HELP), with links to your terms and privacy policy.
  • Use links only to domains you own or control. Public URL shorteners (such as bit.ly) are not allowed.
  • Messages must be truthful and not misleading, including about property, pricing, offers and your licensing status.

3. Opt-outs and help requests

  • Honor opt-out requests made by any reasonable means, including replies of STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, REVOKE or OPTOUT. Crealm processes these keywords automatically.
  • Process opt-outs as soon as possible and in all cases within the time required by law, and do not message the person again except for one confirmation of the opt-out.
  • Respond to HELP with your business name and contact information.
  • Do not re-add an opted-out number without new, documented consent.

4. Calling rules

  • Do not call numbers on the National Do Not Call Registry, a state Do Not Call list or your internal Do Not Call list unless an exemption applies (such as an established business relationship or documented consent).
  • Do not use an automatic telephone dialing system, prerecorded voice or artificial voice to call mobile numbers without the consent the law requires. Voicemail drops and ringless voicemail may be treated as calls and require the same consent.
  • Use accurate caller ID. Do not spoof numbers.
  • Give recording notices and obtain consent where required, including in all-party consent states.

5. Time and frequency limits

  • Do not call or text anyone before 8:00 a.m. or after 9:00 p.m. in the recipient's local time, or outside the stricter hours, days or frequency limits of their state. Some states, including Florida and Oklahoma, limit marketing calls and texts to 8:00 a.m.–8:00 p.m. and to three attempts per 24 hours on the same subject.
  • Crealm's default settings block after-hours contact unless there has been prior contact. Changing these settings does not shift responsibility for compliance to Crealm.

6. Prohibited content and uses

You may not use the Services for or to send:

  • sex, adult or sexually explicit content; hate speech; harassment; threats or violence;
  • alcohol, tobacco, vaping, firearms, cannabis, CBD or illegal drugs;
  • gambling, sweepstakes or lotteries;
  • payday loans, debt relief, debt collection, credit repair, high-risk investment or get-rich-quick offers;
  • phishing, fraud, impersonation or deceptive content;
  • lead generation in which consent or data is sold or shared with third parties;
  • affiliate marketing;
  • malware, spam or unsolicited bulk messages;
  • content that discriminates in violation of fair housing or civil rights laws;
  • content that infringes intellectual property or privacy rights;
  • anything illegal in the sender's or recipient's location; or
  • any use prohibited by Telnyx, carriers, CTIA guidelines or The Campaign Registry.

7. Number and traffic practices

  • Do not spread traffic across numbers to evade filtering ("snowshoeing").
  • Keep opt-out, complaint and error rates within carrier thresholds.
  • Use only the brand and campaigns registered for your account, and only for the use case registered.

8. Real estate practices

You must comply with real estate licensing, advertising and disclosure laws in each state where you operate, fair housing laws, and RESPA. Disclose your licensee status where required.

9. Security and platform integrity

Do not attempt to access other accounts, probe or bypass security, overload the Services, or use them to send malicious code.

10. Enforcement and reporting

Crealm may investigate suspected violations, remove content, suspend messaging or calling, and cooperate with carriers, regulators and law enforcement, including traceback requests. Report abuse to support@thecrealm.com.